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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The 80-Year-Old Appliance Shop That Never Tried to Be the Cheapest
Ecommerce · Consumer · Marketplace

The 80-Year-Old Appliance Shop That Never Tried to Be the Cheapest

For three generations the Formisano family has sold refrigerators in the Hudson Valley on a stubborn premise: be the most helpful store, not the cheapest one. Here is how that bet held up over 80 years.

appliance-store · hudson-valleyRead →
Company
Babylist
Ecommerce · Consumer · Health

Babylist

Babylist is the operating system for new parenthood — a universal baby registry that grew into an ecommerce destination, a content engine, a healthcare brand, and now a chain of experiential showrooms. Founded in 2011 by ex-Amazon engineer Natalie Gordon, the company hit $750M in 2025 revenue while staying founder-led, profitable, and unapologetically focused on the parent.

baby-registry · parentingRead →