short-form-content
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Daniel Kirschner Built the Plumbing Behind the Highlight Reel
A policy lawyer and a retired All-Star began with a clunky video request. Twelve years later, their software sits behind the fast, intimate sports clips that make a distant stadium feel close.
NewForm
NewForm is a New York-based creative intelligence company that pairs an in-house creative studio with proprietary software called Framework. It makes paid social ads at scale - roughly 2,500 assets a month written, shot, and edited by people - runs them in market, and turns every result into a living map of what works for a brand. Founded by Hamza Alsamraee, Andrew Presser, and Alec Velikanov, NewForm puts strategists, producers, and engineers under one roof to close the gap between creative and media for performance teams.
Hamza Alsamraee
Hamza Alsamraee is the co-founder and CEO of NewForm, a New York based performance marketing company built around short-form content and AI. Before startups, he was a teenage math phenomenon: he self-published the #1 Amazon bestseller Advanced Calculus Explored at 16, followed by Paradoxes at 18, and built Daily Math into one of the largest math communities on Instagram with hundreds of millions of views. A 2020 Strogatz Prize winner and a Stanford dropout in math and management science, he is originally from Baghdad, Iraq, where a TV documentary once dubbed him 'Iraq's Einstein.'