A TikTok creator network on one side. A short-drama studio and app on the other. Alta Media USA is working on both sides of the same question: what makes somebody stay?
MantaYaY is a Kuala Lumpur-based TikTok-first creator network and media company. It manages a network of thousands of creators, runs influencer marketing and social-media accounts for brands, operates TikTok Shop live commerce, and produces short-form drama and gaming content across Southeast Asia. Founded by former TikTok creators Yubin Ng and Joel Lim, the company positions itself as a full-stack partner connecting brands, creators, and audiences on short-form video.
Inkitt is a San Francisco-based AI-powered publishing and entertainment company that uses reader data and machine learning to identify breakout stories before they become hits. Writers upload fiction to Inkitt's community platform; the platform's algorithm tracks reader engagement to surface manuscripts with bestseller potential. Top stories move to Galatea, a premium immersive reading app offering ebooks, audiobooks, and chat-style fiction, and then to CandyJar, a short-drama streaming app. The result: a story-to-screen pipeline with 33 million users, a new million-dollar novel produced every four weeks, and 40x the hit-rate of traditional publishers.