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Mir Aamir Has Spent 30 Years Teaching Grocery Stores to Think
From Safeway loyalty cards to ShopBots behind Whole Foods, Mir Aamir has followed one stubborn question across three decades: can convenience work for the shopper without breaking the grocer's economics?
Fulfil
Fulfil (Fulfil Solutions) is a Mountain View robotics company building a fully automated grocery pick-and-pack system. Its ShopBot robots handle every grocery category and temperature state - produce, refrigerated, frozen - with item-level tracking powered by AI, computer vision and sensor fusion. The goal is to make online grocery, a famously unprofitable business, actually pencil out for retailers while cutting food waste. Fulfil emerged from stealth in February 2023 with $60M in Series B funding and powers Save Mart's Lucky Now same-day delivery service.