The British software company sits above the bots, agents, inboxes and spreadsheets that run global services - then tells each one what to do next. Its wager is that AI needs an air-traffic controller more than another clever pilot.
TruVideo turned a mechanic’s phone camera into a trust machine for dealerships. Now, backed by $40 million, it is trying to turn 80 million videos into the operating data layer for every business where seeing is believing.
It began as software built inside a real service contractor, nearly ran out of room before institutional investors understood the market, and found its first serious backers among its own customers. The result is a useful lesson in how narrow software can grow wide - without pretending every business works the same way.
Results Software was supposed to grow inside a larger company. Instead, its product was shelved - and founder Sam Saab spent the next five years rebuilding the idea before buying his company back.