A classroom game, a payment terminal and a mining cost program have more in common than they seem. The Brazilian consultancy works on the decisions and processes that make an idea usable.
Eight Inc. is a globally recognized strategic design firm founded in 1989 by Tim Kobe. Best known for designing the original Apple Store with Steve Jobs, the firm now operates across San Francisco, New York, London, Tokyo, Singapore, Shanghai and Dubai, helping brands like Nike, Virgin Atlantic, Citibank, Dolby, McLaren, Lincoln and Nissan turn ideas into human experiences across architecture, retail, products, identity and digital.