
He runs marketing for the country's biggest senior living company - and bet the brand on letting residents tell their own stories.
David Schofman is the CEO and co-founder of Coro Health, an Austin-based company that builds therapeutic music and multi-faith spiritual streaming programs for senior living communities, hospitals and hospices. A serial entrepreneur who built one of the first online golf retail businesses in the 1990s and later ran global ecommerce for Callaway Golf, Schofman turned to health technology in 2008, translating research on music and the brain into a subscription platform now used across thousands of care communities in the US and Canada.
Richard Westin is the co-founder of Agemark Senior Living, an Omaha-based operator of 28 communities across six states. The first American to work full-time for Club Med, he imported a resort-style hospitality ethos into a category usually defined by clinical efficiency. He led Agemark as CEO from 1987 until 2022 and now sits as a principal as his son Forrest steps into co-CEO.
Erez Cohen is the Co-Founder and Co-CEO of August Health, a San Francisco-based healthtech company building the modern EHR platform for senior living communities. A serial founder and former Apple engineering leader, Cohen sold his first company, Mapsense, to Apple for approximately $25-30 million in 2015. He founded August Health in 2020 after meeting physician co-founder Dr. Justin Schram at a San Francisco playground - both pushing their two-year-olds on the swings - and the company has since raised $44 million in total funding, with a $29 million Series B led by Base10 Partners in August 2025.
Justin Schram, MD, is Co-Founder and Co-CEO of August Health, an AI-enabled electronic health record platform built for senior living communities. A physician by training from the Perelman School of Medicine at UPenn, Schram spent years on the front lines of value-based care for older adults at Landmark Health before channeling that clinical experience into building the software he wished existed. August Health has raised $44M total - including a $29M Series B in August 2025 led by Base10 Partners - and now serves hundreds of senior living communities nationwide, including Sonida Senior Living's 94-community network.
George Netscher is the Founder and CEO of SafelyYou, a San Francisco-based AI company that uses computer vision to prevent falls and elevate dementia care across senior living communities. Netscher launched the company in 2015 as doctoral research at UC Berkeley's AI Research Lab, driven by his family's direct experience with Alzheimer's disease - his grandmother and aunt both had the condition, and his mother cared for them while working as a physician. SafelyYou's ambient sensor platform now serves nearly 1,000 senior living communities, has raised over $134 million in total funding including a $43 million Series C in 2025, and has been shown to reduce falls by 40% and fall-related ER visits by up to 80%. In May 2025, Netscher was elected to the Argentum Board of Directors, the leading national senior living industry association.