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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Validity knows why your email never arrived
Saas · Enterprise · Ai

Validity knows why your email never arrived

A splendid campaign is wasted in the spam folder. Validity has spent its acquisition budget assembling the less glamorous machinery that gets customer data clean and email seen.

email-deliverability · email-verificationRead →
Company
ZeroBounce Spent $3 Million Learning Which Marketing Channels to Kill
Saas · Enterprise · Developer Tools

ZeroBounce Spent $3 Million Learning Which Marketing Channels to Kill

A founder ignored partners who called email validation a waste of time, then spent roughly $3 million testing how to sell it. The result is a useful lesson in narrow wedges, fast failures and the unglamorous machinery behind the inbox.

email-validation · email-deliverabilityRead →