seismic
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Seismic Won Regulated Sales, Then Merged With Its Rival
For years the choice between Highspot and Seismic split along one fault line: who could survive a compliance audit. Then, in February 2026, the two rivals stopped competing and agreed to become one company.
Highspot or Seismic? The Price Tag Is Only the First Test
Both platforms promise to turn scattered content and coaching into repeatable sales execution. Neither publishes dollar pricing, so the smarter choice starts with workflow fit, governance and proof from your own pilot.
The Marketer Who Taught CrowdStrike to Say Three Words
She joined a cybersecurity startup nobody had heard of, gave it three words to stand on, and helped carry it to one of the biggest IPOs the industry has seen. Two decades in, Johanna Flower still believes the brand is the long game.
Rob Tarkoff
Rob Tarkoff is the CEO of Seismic, the AI-powered sales enablement platform serving enterprise revenue teams worldwide. A Harvard Law graduate who pivoted from investment banking to building some of tech's most consequential enterprise platforms, Tarkoff spent seven years as CEO of Lithium Technologies, growing it 5x before selling to Vista Equity Partners, then seven more years running Oracle's Customer Experience suite. He joined Seismic in October 2025 as a former Seismic customer himself, and promptly orchestrated a landmark merger with rival Highspot in February 2026, positioning the combined company toward a $1 billion revenue run rate.
Kyle Lacy
Kyle Lacy is a seasoned B2B SaaS CMO, author, and podcaster based in Indianapolis, Indiana. Best known for scaling Lessonly's marketing team from 8 to 70+ people and delivering 20x revenue growth before its $170M+ acquisition by Seismic, Kyle has held CMO and VP marketing roles at companies including Jellyfish, Seismic, and OpenView Venture Partners. He's authored three books on social media marketing published in 5 languages, hosts the Revenue Diaries podcast, and currently serves as CMO at Docebo, the AI-powered learning management platform.