seattle-executives
(6)
Ashley Emery Wants Marketing to Count What Matters - and Feel It, Too
The VelocityEHS CMO built her career on funnels, forecasts and revenue accountability. Now she is making the case that rigorous marketing still needs a pulse.
David Hamilton Learned AI Before It Was Fashionable. Then He Spent 30 Years Making Technology Useful.
Long before artificial intelligence became a boardroom refrain, David Hamilton studied how machines and minds make sense of the world. Today, the SAP Concur CMO applies that old curiosity to a very practical brief: turning complicated enterprise technology into decisions people can use.
Jessica Baum Took the Long Way to the C-Suite - and Learned Where Marketing Really Works
Before she became BERA’s chief marketing officer, Baum spent two decades learning the seams of a company from the inside. Her argument now is practical: put product marketing at the center, make the functions speak, and make brand answer to the business.
Meera Mehta Made a Career of Translating Complicated Technology
Across Microsoft, ClearSlide, Paylocity and Diligent, Meera Mehta kept returning to the same demanding assignment: make sophisticated software intelligible to the people expected to buy it, use it and trust it.
April Moh Is Learning to Trust the Next Step
After two decades of launches, rebrands and one landmark software IPO, Kyriba's marketing chief has begun measuring progress differently: one ordinary mile, one useful question and one better team at a time.
Jochen Koedijk Is Teaching Travel Marketing to Speak Machine
The Expedia Group CMO started with web design and paid search. Now he is preparing brands for a world where travelers may ask an AI agent to choose for them.