school-lunch
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Christina Diiorio
Christina Diiorio is the founder and CEO of The Yay Company, the Charlottesville-based startup behind Yay Lunch, a modern K-12 school lunch program that partners with local caterers and chefs to deliver fresh, kid-approved meals directly to schools at no cost to the school. A former food editor at Goop, MindBodyGreen and Zagat and a Georgetown graduate, she launched Yay in 2018 after her own son came home hungry and unhappy with his cafeteria options. She has raised roughly $15.5M+ across Series A and later rounds from investors including Valor Siren Ventures, Reach Capital and FJ Labs, growing the company past 200% year-over-year and into markets from Atlanta to New York.
The Yay Company
The Yay Company (operating as Yay Lunch) is a Charlottesville, Virginia-based digital school-food marketplace that connects parents, K-12 schools, and local caterers to deliver healthier, kid-approved meals. Founded in 2018, it handles menus, ordering, payments, quality assurance, and delivery logistics, and has expanded beyond lunch into breakfast, snacks, and grab-and-go marketplaces across multiple U.S. metro markets.