A missing dog made the case for GPS. The days when nothing goes missing made the case for everything else. Fi is building a business around both.

After fifteen years at Dell and a founder turn in public-sector AI, Kelli Furrer took on a stranger brief: make the crowded space above us understandable, useful, and worth acting on.
The Plano company built a business around an unglamorous problem: expensive equipment keeps moving, paperwork lies, and cell service disappears. Its answer is hardware tough enough for the field and software that makes every reliable ping useful.
The Austin-born startup cast too wide a net, killed its original geospatial business, then bought the eyes and memory needed to make orbit legible. Now its software helps satellite operators dodge debris and Space Force Guardians rehearse a conflict that has not happened yet.