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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

salon-products

(3)
AllCompaniesPeopleStoriesProducts
Company
FEKKAI bought back its name. Then it brought back the cream.
Consumer · Ecommerce

FEKKAI bought back its name. Then it brought back the cream.

A salon built a haircare business on the promise of good taste. Its second act reveals the awkward art of changing a brand without changing what customers love.

haircare · luxury-haircareRead →
Company
The $13 Hollywood Fix That Put ORLY on 50 Years of Fingertips
Consumer · Ecommerce

The $13 Hollywood Fix That Put ORLY on 50 Years of Fingertips

Jeff Pink solved a costume-change problem with a manicure designed to disappear into every outfit. ORLY turned that quiet idea into a durable, family-owned nail business - then spent five decades finding new reasons to be noticed.

nail-care · nail-polishRead →
Company
The 145-Year-Old Beauty Company Hiding in Plain Sight
Consumer · Ecommerce · Education

The 145-Year-Old Beauty Company Hiding in Plain Sight

Wella survived wigs, perms, conglomerates and lockdowns. Now the salon-born company is betting that the person behind the chair is still beauty's most useful laboratory.

beauty · hair-careRead →