A 25-year-old database marketer became a 900-person demand machine by acquiring the missing pieces of the funnel. Its best argument is not the size of its data - it is the controlled test that tells a CMO whether the data made money.
How an Atlanta software company turned the daily grind of sales outreach into a category - and bet its next chapter on AI that tells sellers what to do next.
Orum is an AI-powered live conversation platform for B2B sales teams. Its dialer automates the tedious parts of outbound calling - filtering out voicemails, bad numbers, and phone trees - so reps spend more time in live conversations. Layered on top is an AI coaching and enablement suite (scorecards, roleplay, live call visibility) that helps managers develop reps and shorten ramp time. Founded in 2018 by Jason Dorfman, the fully remote company has powered more than a billion calls and is used by over 1,200 revenue teams.