sales-attribution
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Endear turns the follow-up into a sales floor
The retail CRM gives store associates a longer memory and a way to sell after shoppers leave. Its most useful lesson may be knowing when to send the next text.
Nexus
Nexus is an Austin-based software company that helps video game publishers build and run native Support-a-Creator programs. Its platform gives live service games a 'creator program in a box' - API-driven creator codes, sales attribution, creator storefronts, and managed global payouts and taxes - so studios can reward the streamers and content creators who drive in-game purchases, engagement, and retention. Customers include Capcom, Hi-Rez Studios, and Another Axiom, and the company raised a $10M Series A in January 2023 led by Griffin Gaming Partners.
Howl
Howl is a New York-based creator commerce platform that lets social creators turn any product into a trackable, shoppable link and earn commissions across YouTube, TikTok, Instagram, Substack, X, Discord and more. By tapping retail media budgets in addition to traditional affiliate commissions, Howl pays creators above-market rates and gives brands direct, measurable access to creator-driven sales. Founded in 2022 by Li Haslett Chen, the company has driven more than $1.1 billion in creator-led commerce and paid out over $100 million to roughly 23,000 creators.