sacramento
(4)The Person Selling Certainty in a Business Built on Doubt
A marketing job at a company whose products live or die on trust, sold to buyers who read the footnotes. Here is what that work looks like from the inside.
Matt Barnard
Matt Barnard is the cofounder and CEO of one.bio, a Sacramento biotechnology company turning plant fiber into odorless, tasteless nutrients that can be dosed into everyday food to reshape the gut microbiome. A seventh-generation Wisconsin farmer turned technology operator, he first became known as the cofounder and CEO of Plenty, the SoftBank-backed indoor vertical farming unicorn. He now applies the same obsession - control what people eat, control their health - to fiber science spun out of UC Davis.
George Kalogeropoulos
George Kalogeropoulos is the co-founder and CEO of HealthSherpa, the private-sector enrollment engine that sits on top of HealthCare.gov. When the federal exchange buckled at its 2013 launch, he and two collaborators built a faster alternative in a matter of days. HealthSherpa has since enrolled more than 10 million Americans in ACA coverage. Raised in Greece by a sculptor father and a tutor mother, he studied political science at Yale, did a stint at Bridgewater Associates, then pivoted a Y Combinator rent-prediction startup into a mission to make health insurance legible.
Amy Pritchard
Amy Pritchard is the founder and CEO of ModSquad, a global leader in outsourced digital engagement services. A former commercial litigator, she launched the company in 2007 inside a virtual bar in Second Life with four colleagues - their first gig was guarding Newt Gingrich's avatar. Today ModSquad runs 10,000+ independent contractors across 70 countries, serving clients from the NFL to the U.S. Department of State with customer support, content moderation, trust and safety, and community management - blending agentic AI with high-EQ human expertise.