
Riskified began with a question about the customers shops turn away. For Eido Gal, answering it has meant putting money behind an algorithm, crossing the Atlantic, and learning how much a founder has to let go.

After helping Red Hat grow from its startup years to IBM’s $34 billion acquisition, Fran Wilson built a practical creed for enterprise marketing: share the map, choose fewer bets, and let trustworthy data settle the arguments.