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Celtra and the Art of the Two-Hour Sequel
McDonald’s Finland cut repeat-launch production from 27.5 hours to two. Celtra’s wager is that advertising gets faster when the first campaign leaves behind something the next one can use.
invi Labs and the trouble with inviting everyone
A messaging startup wanted to put the internet inside a text conversation. Its most revealing move was letting people talk to friends who had never installed it.
Novosol
Novosol is a Singapore-based mobile advertising and customer-engagement company behind moLotus, a patented GSM-based mobile video interaction platform. moLotus delivers personalized, interactive video messages directly to any mobile handset - no app download or data connection required - and can push millions of messages a day. Working through telecom operators such as Airtel, Vodafone, Indosat and Telkomsel, Novosol helps banks, retailers, automakers and consumer brands automate customer relationship processes while opening a new advertising revenue line for the carriers themselves.
Big Happy
Big Happy is a New York-based advertising technology company that turns everyday screens into immersive, cinematic brand experiences. Founded in 2019 by adtech and media-buying veterans, it operates an end-to-end platform spanning creative development, media activation and campaign measurement across high-impact mobile formats and 3D digital out-of-home (DOOH). The company works with 300+ brands including Coca-Cola, Verizon, Samsung and the U.S. Army, reaching 7,000+ premium mobile publishers and over one million DOOH screens across North America.