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The Receipt Pivot Every Founder Should Study: How Fetch Built a $700 Million Ad Machine After Its First Product Failed
Fetch’s first checkout product depended on grocers and crawled. Its second asked shoppers for one tiny habit - photograph the receipt - and turned the paper trail into rewards for consumers, proof for advertisers and a profitable business with a reported $700 million gross revenue run rate.
Vetted Bet That Pet Care Should Feel Like a Game - and Pay You Back
A Miami Beach startup closed its vet clinics, bought an Israeli AI app, and rebuilt itself around Care Coins - digital points you earn for walking, brushing and feeding your dog, then trade for real discounts. The pitch: what if Strava and Duolingo had a puppy?
Dom Wong
Dom Wong is the co-founder and CEO of Pogo, a New York startup rebuilding the data economy by paying people directly for their own data. What began as 'Honey for the real world' - an app that rewards users for sharing location, email, and transaction history - has grown into an AI-powered consumer research platform that lets brands interview hundreds of purchase-verified shoppers within an hour. With 3M+ opted-in users, visibility into roughly 1 in every 150 American shopping trips, and over $30M raised, Wong has turned the question 'why don't people get paid for their own data?' into a business ranked the #1 loyalty app in America by Newsweek two years running.