retail-marketing
(7)
The Tiny Audience That Made The Yaffe Group Think Bigger
A Detroit-area agency discovered that the smaller the target, the less room there was for lazy thinking. Its answer was Humanalytics - data with a pulse.
Avalon Communications and the art of making a bike lock interesting
A burrito-sized bike lock, bedtime products for dogs, and a better way to open a can. Avalon Communications’ public work shows how a useful product detail becomes a story someone might actually read.
ScaleCreative and the case of the missing three weeks
A pet retailer needed four weeks to get campaign creative out the door. ScaleCreative says it brought that down to one. The interesting part is what happened between the brief and the finished ad.
Dengage wants your customer data to earn its keep
The London company connects customer data to the messages people actually receive. Its retail and banking customers show why the useful work begins long before anyone presses send.
Godin Productions Bet the Shop on Making the Stuff It Used to Broker
For three decades, Godin Productions coordinated the messy work behind retail displays. Then a pandemic-era decision to manufacture in-house changed its margins, its machinery and the size of the problems it could take on.
Statusphere
Statusphere is an AI-powered influencer marketing platform that helps enterprise retailers and consumer brands turn micro-influencers into a scalable, measurable growth channel. It automates the messy parts of creator programs - matching, product fulfillment, compliance, content rights and reporting - so brands can generate authentic user-generated content at scale and improve product discovery across social and AI-powered search. Founded by Kristen Wiley in 2016, the company has powered tens of thousands of creator collaborations for brands including Fenty Beauty, Express and Kendo Brands.
Aisle
Aisle is a New York-based retail marketing platform that turns any marketing channel into a trackable in-store purchase. Brands run cashback and incentive campaigns that reach shoppers over text; consumers snap a photo of their receipt and get paid back via Venmo within minutes. Along the way, Aisle captures the first-party customer data and offline attribution that consumer-goods brands have historically been blind to. Over 600 brands and 450,000+ shoppers use it.