research-technology

(2)
Legend
Nihal Advani
Founder · Executive · Operator

Nihal Advani

Nihal Advani is the founder and CEO of QualSights, a Chicago-based insights technology platform that helps global brands decode real-world human behavior through live video, mobile ethnography, sensors and AI. A former internationally ranked junior tennis player from India who came to the US on a full scholarship, he cut his teeth at Google and Microsoft before founding the travel startup Georama in 2012, then pivoting it into QualSights in 2018. On roughly $3.5M raised over a decade, he built one of America's fastest growing market research companies, ranked by Inc. as the fastest growing company in Illinois.

nihal-advani · qualsightsRead →
Legend
Alexandra Frankel
Executive · Operator · Founder

Alexandra Frankel

Alexandra Frankel is the CEO of Getwizer, a New York-based hybrid consumer insights platform that fuses AI automation with human research expertise to run fast, custom, modular studies for brands like Mars, Coca-Cola, Paramount and Puma. A McGill-trained psychologist with a master's in quantitative methods from Columbia, she rose through roles at Nielsen, Ipsos, NBCUniversal, Simulmedia and Hotspex before spending five years at Getwizer as head of insights and strategy, then taking the top job in February 2025. She has two prior research-startup exits (to Nielsen and Ipsos), two industry innovation awards, a notable streak of NFT consumer studies, and a nonprofit children's book venture, Rainbow Zebra Co., built around teaching kids kindness.

market-research · consumer-insightsRead →