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The Startup That Wants to Kill the Spreadsheet Running Your Warehouse
Selling online got easy. The part after the sale - knowing what to buy, when, and how much - is still run on 1950s math and Friday-night spreadsheets. Flieber is betting AI can finally do the boring part.
The Software Trying to Run the Whole Grocery Store Before the Lettuce Wilts
Grocers lose money in the gap between a forecast and the person standing in aisle seven. Upshop is building the operating layer that turns scattered data into the next useful action - before an empty shelf, missed order or expiring sandwich becomes a write-off.
How Two Golf Buddies Sold America Clear Skin at 2 A.M.
Guthy-Renker turned late-night television into a direct-to-consumer machine - Proactiv, Meaningful Beauty, JLo Beauty - by pairing a famous face with a subscription box decades before subscriptions were cool.
Afresh
Afresh began with a stubborn observation: a strawberry cannot be managed like a cereal box. Its grocery-native AI now helps retailers order, produce and buy across the whole store - turning perishability, imperfect counts and daily uncertainty into decisions people can actually use.
Alloy.ai
Alloy.ai is a San Francisco-based software company that gives consumer goods brands a real-time, end-to-end view of demand and inventory across every retail and e-commerce channel. Its platform automatically ingests and harmonizes point-of-sale, inventory, and ERP data from hundreds of trading partners, then layers analytics, forecasting, and AI agents on top so brands can sense demand shifts, catch stockouts and phantom inventory, and respond in seconds rather than days. Customers like Crayola, BIC, Valvoline, Melissa & Doug, and Anker use it to cut out-of-stocks and protect revenue with their retail partners.