rep-data
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Founder · Operator · Executive
Tim Lawton Built SightX to Ask Better Questions - Then Took It Into a Bigger System
A West Point graduate moved from infantry missions to Wall Street models, then spent a decade making consumer research less fragmented. The latest chapter puts SightX inside Rep Data - and turns speed versus trust into the problem he wants to retire.
tim-lawton · sightxRead →
Ai · Saas · Enterprise
The Curiosity Machine: How SightX Turned Slow, Expensive Market Research Into Something You Can Finish Before Lunch
For a decade, SightX chased a stubborn idea: that testing a price, a package, or an ad should not require three vendors and a month of waiting. Then it taught an AI to do the asking.
market-research · consumer-insightsRead →