A cleaner fuel is only useful if somebody can buy it. Propel built a business around that small inconvenience - and discovered how much knowledge can hide inside a gas station.

A trout fisherman with an anthropology degree made renewable fuel ordinary enough to buy beside gasoline. Two decades later, the operating knowledge behind that experiment became the center of an $833 million judgment - and a test of what an innovator truly owns.
Booster is a mobile energy delivery company that brings gas, diesel and renewable diesel directly to commercial fleets - eliminating the gas station from the workflow. Founded in 2014 in the Bay Area, it now fuels fleets for some of the largest logistics, last-mile and corporate customers in the U.S., and has become one of the country's biggest distributors of renewable diesel to on-road fleets.