
A real estate operator spent two years wrestling with permits, risked his savings, and turned a restaurant habit into March and Ash’s defining idea: make a complicated category feel like a place where people can linger, ask questions, and choose for themselves.
The San Diego chain borrowed its best idea from a restaurant bar, then refused to copy-paste it. Here is what operators can steal from a cannabis retailer built around browsing, local design and unusually patient service.