regenerative-fashion
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Company
Founder · Operator · Executive
Eric Liedtke Wants Your Favorite Hoodie to Become Good Dirt
After helping Adidas turn product, culture and ocean plastic into growth, Eric Liedtke left the boardroom to redesign clothing from its final day backward. His Portland experiment now sits inside Under Armour, where a jacket can be both merchandise and an argument about what happens next.
eric-liedtke · unless-collectiveRead →
Consumer · Ecommerce · Climate
UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million
The Portland startup worked backward from the compost pile, replacing the glue, foam, thread and hidden plastic that make ordinary clothes linger. Its useful lesson is less about green marketing than designing the return route before the first product ships.
sustainable-fashion · regenerative-fashionRead →