reformer-pilates
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Jaybird Put Pilates in the Dark - Now It’s Testing Whether a Feeling Can Scale
The Canadian studio stripped away fitness culture’s favourite prop - the mirror - and built a multi-city business around darkness, heat, music and attention. Its next test is whether that intimate escape survives a move into New York.
The $14.99 Gym That Wants to Feel Like Another Planet
Amped Fitness is betting that an affordable gym can be more than rows of treadmills. Its rooms have names, moods and theatrical lighting - while memberships still begin at $14.99 a month.
UFIT Health, Fitness & Sports
UFIT is Singapore's largest independently owned health, fitness and sports community, combining personal training, group classes, physiotherapy, sports medicine, nutrition, podiatry and corporate wellbeing under one integrated roof. Founded in 2011 as an outdoor bootcamp in Fort Canning Park, it now runs multidisciplinary hubs across the city where coaches and clinicians collaborate through its 'Circle of Care' model to treat everyday clients like athletes in their own lives.