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Paul Crandell and the Trouble With a Television
After helping market Red Bull and GoPro, Paul Crandell wanted a movie screen that would fit his adventure van. Lumi grew from that small problem - and a career spent bringing people together around their favorite pursuits.
Christoph Sonnen and the business of waiting for a wave
An early Red Bull employee turned sports investor, Christoph Sonnen built LEAD around founders, sporting connections and a feel for timing. His route from big-wave windsurfing to venture capital explains why preparation keeps turning up in the conversation.
Iris Yen
Iris Yen is the Chief Marketing Officer of Cupshe, the California-founded swimwear and beachwear brand that grew from a single-category bet into a global direct-to-consumer business with roughly $420 million in annual revenue. She joined in February 2025 after a run through some of the loudest brand-building rooms in the business: Head of Media, Content and Partnerships at Nike; VP and Head of Media, Strategy and Audiences at Red Bull; VP and Head of Communications at GUESS?, Inc.; VP of Communications at American Eagle Outfitters; and VP of Global Marketing and PR at Quiksilver. She started in music, running marketing and PR at Universal Records in the early 2000s, and has built campaigns around names including Britney Spears, Nelly, Kelly Slater, Tony Hawk and Torah Bright. A Washington University in St. Louis graduate who studied anthropology alongside marketing, Yen tends to treat brands as cultures rather than catalogs - a habit visible in Cupshe's 10th-anniversary work, its fourth Miami Swim Week runway show, and its 2026 Casa del Sol collaboration with Jessie James Decker.