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Energy Sistem Quit the Smartphone Race - and Found Its Real Product
The Spanish electronics brand tried phones, watched the economics turn ugly, and walked back to audio. Its 30-year reinvention offers a useful playbook for any consumer company tempted to confuse a big market with a good market.
Novoloop
Novoloop is a California-based circular materials company that chemically upcycles hard-to-recycle plastic waste - the grocery bags, food films and mailers that mechanical recycling can't handle - into virgin-quality, high-performance polyols and thermoplastic polyurethane (TPU). Using its proprietary Accelerated Thermal Oxidative Decomposition (ATOD) process and Lifecycling platform, the company turns post-consumer polyethylene into materials used in footwear, electronics and automotive goods, with a substantially lower carbon footprint than fossil-based equivalents. Founded in 2015 by childhood friends Miranda Wang and Jeanny Yao, Novoloop has raised over $50 million and counts On's Cloudprime sneaker among its first commercial showcases.