recreational-vehicles
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BRP Built a $8.4 Billion Playground. Then It Had to Decide Which Rides Were Worth Keeping
The maker of Ski-Doo, Sea-Doo and Can-Am learned an expensive lesson about wandering beyond its core. Its reset shows how a heritage manufacturer can prune a portfolio without putting nostalgia in charge.
How a Kentucky Camp Store Became the Country's Biggest RV Dealer
One Kentucky store, sixty years, and a stadium with its name on it - inside the retailer that turned owning an RV into a subscription to the outdoors.
Airstream Turned a Shiny Metal Trailer Into a 95-Year Passport
The Ohio manufacturer does not merely sell campers. It sells a recognizable piece of industrial design, a dealer-supported route to mobile living, and membership in a road-going culture that began before the interstate highway system.
Winnebago Industries
The name that became shorthand for the American motorhome is now a five-brand outdoor portfolio. Its next test is turning heritage, dealer trust and in-house technology into growth while buyers remain careful.