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Breakaway brings the big festival closer to home
The expensive part of a music festival often happens before the first set. Breakaway built a touring business around bringing the dance floor closer - and learned, painfully, how far to expand.
Mass Appeal
Mass Appeal is a New York-based media and content company that calls itself the elevated voice of hip-hop. Founded as a graffiti fanzine in 1996 and revived in 2013 by rapper Nas, CEO Peter Bittenbender and the late journalist-filmmaker Sacha Jenkins, it spans a record label, film and TV production, digital series, a creative agency and direct-to-consumer commerce. The company is best known for the Hip Hop 50 initiative marking the genre's 50th anniversary, Grammy- and award-winning documentaries, and a music catalog built around legacy artists and their new work.