record-label
(4)
Breakaway brings the big festival closer to home
The expensive part of a music festival often happens before the first set. Breakaway built a touring business around bringing the dance floor closer - and learned, painfully, how far to expand.
Mass Appeal
Mass Appeal is a New York-based media and content company that calls itself the elevated voice of hip-hop. Founded as a graffiti fanzine in 1996 and revived in 2013 by rapper Nas, CEO Peter Bittenbender and the late journalist-filmmaker Sacha Jenkins, it spans a record label, film and TV production, digital series, a creative agency and direct-to-consumer commerce. The company is best known for the Hip Hop 50 initiative marking the genre's 50th anniversary, Grammy- and award-winning documentaries, and a music catalog built around legacy artists and their new work.
Peter Bittenbender
Peter Bittenbender is co-founder and CEO of Mass Appeal, the New York-based hip-hop media, label, and creative agency he relaunched in 2013 with Nas and the late Sacha Jenkins. Before Mass Appeal he co-founded Decon, the independent label and creative shop that seeded the modern hybrid label-agency model. He spent 2023 leading Hip Hop 50, then 2025's 'Legend Has It' rollout of seven classic-artist albums, and won the 2022 Billboard Indie Power Players nod along the way.
Lil Baby
Lil Baby is one of Atlanta's most commercially dominant rappers, born Dominique Armani Jones on December 3, 1994. He went from dealing drugs in Southwest Atlanta to releasing four consecutive number-one Billboard 200 albums between 2020 and 2025. His 2020 album 'My Turn' was the best-selling album of the year across all genres, and 'Drip Too Hard' with Gunna is RIAA Diamond certified. In his Trendsetter era (2025-2026), he released the birthday mixtape 'The Leaks' and the charting singles 'Mrs. Trendsetter' and 'Mr. Trendsetter,' continuing to define Atlanta trap for a new generation.