real-time-bidding
(4)
RevX
RevX is a programmatic demand-side platform (DSP) for mobile app marketers, using machine learning and data science to power user acquisition, retargeting, retention and monetization across in-app, web, social and connected TV inventory. Part of publicly listed Affle (India) Limited since 2019, RevX processes hundreds of billions of bid requests daily for 400+ global clients and has been repeatedly recognized in the AppsFlyer Performance Index, including top-ranked positions in iOS gaming remarketing in 2025.
Upscale AI
Upscale AI is an AI-native advertising platform that lets performance-driven and e-commerce brands create, run, and optimize TV-quality video ads on streaming and connected TV channels. Its flagship product, Upscale Studio, turns a brand's existing website and social assets into streaming-ready creative, buys media programmatically in real time, and optimizes campaigns for measurable outcomes - bringing the performance-marketing playbook to the living-room screen. Founded by ad-tech veterans from Google, Twitter, Salesforce, Moloco, and MNTN, the company launched out of stealth in May 2025 with $5.5M in funding.
PubMatic
PubMatic is an independent, publicly traded ad tech company that runs a sell-side platform connecting digital publishers with advertisers through real-time programmatic auctions. Built on its own cloud infrastructure rather than rented servers, PubMatic processes trillions of ad impressions and is pushing into connected TV, commerce media, and agentic AI tools that automate ad buying and selling.
Quantcast
Quantcast is a San Francisco-based advertising technology company that uses AI and machine learning to help marketers, agencies and publishers plan, buy, optimize and measure campaigns across the open internet. Built around its patented Ara AI engine and a live Audience Graph that processes trillions of signals a day, Quantcast positions itself as a next-generation demand-side platform for a privacy-first, increasingly cookieless web.