
A teenage landscaping route taught Matt Rodak what a renovated house could do for a block. Years later, his own borrowing headaches gave him the blueprint for Fund That Flip - and a decade-long lesson in turning risk into useful infrastructure.
Matt Rodak built the lender he wished he had when banks moved too slowly and hard-money shops charged 14 percent plus four points. A decade later, Upright’s best lesson is not merely how to scale a niche - it is how a single invisible vendor can put the brakes on the machine.
Camille Renshaw sold a tech startup, bought net-lease buildings, and got bored waiting three weeks for a comp. So she built the exchange she wished existed - and used it to move $324 million of Cabela's stores.
The Los Angeles firm turned real estate's slow technology adoption into a distribution strategy: owners supply capital and operating problems, while startups bring the software, hardware and climate tools.
Mark Murphy is the co-founder and CEO of Banner (withbanner.com), a New York proptech building the capital-expenditure operating system for commercial real estate. After years in real estate finance at Goldman Sachs and RBC Capital Markets, he watched institutional owners run billion-dollar capital projects on spreadsheets, email threads, and disconnected tools, and started Banner in 2019 with college friend Kunal Chaudhary to replace that mess with one platform. Backed by Y Combinator (S19), Blackstone, Fifth Wall, Pruven Capital and Basis Set Ventures, Banner raised a $10M Series A in October 2023 and now oversees more than $10 billion in capital spend for operators like Starwood Capital, LivCor, Morgan Properties and Industrious.