rates-ca
(2)Legend
Company
Executive · Operator
Sherryl Woodward Makes the Comparison Business Feel Human
From Coca-Cola campaigns to frozen-food retail and now financial comparison, the Toronto marketing executive has built a career around one practical question: what does the customer need to understand next?
sherryl-woodward · rates-caRead →
Fintech · Consumer · Marketplace
Rates.ca’s 25-year bet: Canadians will shop for insurance like flights - if the form earns their trust
The Toronto company survived an early regulatory identity crisis, stitched together a family of comparison brands and learned that the hard part is not showing a cheaper number. It is getting a wary shopper to finish the form.
rates-ca · canadian-fintechRead →