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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

quebec-business

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Legend
Sylvie Charette Made Montreal Feel Like a Living Campaign
Executive · Operator · Advisor

Sylvie Charette Made Montreal Feel Like a Living Campaign

Across telecom, coffee, rail and tourism, Sylvie Charette kept returning to the same practical idea: a brand matters when it makes an experience easier to feel. Her Tourisme Montréal chapter turned residents, seasons and the city itself into the message.

sylvie-charette · montreal-marketingRead →
Legend
Christine Latour Turns Marketing Into a Growth System
Executive · Operator · Advisor

Christine Latour Turns Marketing Into a Growth System

From a regional nonprofit to global entertainment technology and mobile stages, the Quebec executive has built a career around making growth legible - then making it repeatable.

christine-latour · fractional-cmoRead →