quebec-business
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Company
Executive · Operator · Advisor
Sylvie Charette Made Montreal Feel Like a Living Campaign
Across telecom, coffee, rail and tourism, Sylvie Charette kept returning to the same practical idea: a brand matters when it makes an experience easier to feel. Her Tourisme Montréal chapter turned residents, seasons and the city itself into the message.
sylvie-charette · montreal-marketingRead →
Executive · Operator · Advisor
Christine Latour Turns Marketing Into a Growth System
From a regional nonprofit to global entertainment technology and mobile stages, the Quebec executive has built a career around making growth legible - then making it repeatable.
christine-latour · fractional-cmoRead →
Education · Ecommerce · Consumer
The 82-Year-Old Education Company That Learned a Shopping Cart Is Not a School
BB Education spent eight decades learning what teachers actually buy. Its newest lesson was digital: schools do not shop like households, and the checkout had to catch up.
educational-supplies · classroom-furnitureRead →