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Twitter Took Away Bitly's Rocket Ship. It Built a $63 Million Tollbooth Instead.
The internet's favorite link shortener lost its most important distributor, then found a better customer: the marketer who needed to know what happened after the click. The playbook is less about tiny URLs than turning a free habit into paid infrastructure.
Jim Williams
Jim Williams is a serial entrepreneur and CEO of MustHaveMenus, a Bend, Oregon-based platform serving 10,000+ restaurants, hotels, and food service businesses with cloud-based menu design, digital signage, and menu management tools. Before MustHaveMenus, he sold email-marketing startup MarketHome to ClickAction for $15 million in 1999, co-founded church-tech platform Sharefaith (acquired by Ministry Brands in 2018), and made an early angel investment in HotelTonight (acquired by Airbnb in 2019). An English major who started his first business at age 11, Williams embodies the accidental founder: perpetually optimistic, deeply curious about design, and committed to building software that solves genuinely unglamorous problems.