public-sector-marketing
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David Gorodetski Learned to Make Complexity Behave
He meant to paint. Instead, the Haifa-born founder built a communications career by stripping hard ideas to their essential line - and learned that a well-reasoned no can be more valuable than an easy yes.
LaRel Rogers Knows the Government Market Is Not a Side Quest
From a federal marketing fellowship to the knotty business of getting commercial software into government, Rogers has built a career translating between two worlds that rarely share a dictionary.
Suzanne Behrens Spent 30 Years Making Government Technology Feel Human
She helped scale Microsoft's public-sector business from $100 million to more than $3 billion, then spent her final CMO chapter replacing mass marketing with precision. Her enduring idea is simpler than the software: sales and marketing should share the work, the numbers, and the consequences.
Joann Fitzgerald Sells Nova Scotia by Making Room for the Unexpected
For Joann Fitzgerald, destination marketing is an exercise in attention: find the gap between what travellers recognize and what they have yet to imagine, then give them a reason to cross it.