public-opinion-research
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Bravo Group Found the Voters Who Stopped Picking Up the Phone
The Harrisburg firm began with a political operative's instinct: every hard business problem contains a campaign. Then the phone stopped working - and Bravo built its own way to listen.
The Firm That Sells the Whole Weather System
Mercury Public Affairs does not merely polish a message. It assembles the politicians, pollsters, press hands, digital operators, and local organizers who can change the weather around it.
The Polling Firm That Learned to Make the Weather
Global Strategy Group started by measuring public opinion. Thirty years later, it sells something more ambitious: a way to turn research into movement - in markets, media, policy, and politics.
Seven Letter Built a Bigger Megaphone by Keeping the Senior People in the Room
The Washington firm grew by combining political opposites, then buying the capabilities clients kept asking for. Its most useful product may be the habit underneath it all: listen first, keep experienced people close, and change the plan when the evidence does.
The Firm That Turned the State Line Into a Growth Plan
MAD Global Strategy grew by treating geography as a product: put trusted political operators in neighboring capitals, then connect the statehouse, the newsroom and public opinion before a client’s problem crosses the border.
The Question Behind the Question
A Montana polling firm survived four decades by learning that the number is rarely the answer. The useful thing is discovering which words, messengers and audiences can still move it.
The Word That Moved the Dial
Park Street Strategies puts political-campaign research inside the communications shop. Its wager is simple: before a message goes public, let the audience break it.
The Word That Cost Nine Points
Potential Energy Coalition discovered that a single bad word can drain support from a good climate policy. So it built a nonprofit advertising shop that treats every slogan as a hypothesis - and every audience as a jury.
The Pollster That Put Brown Back on the Padres
Competitive Edge has spent nearly four decades asking what people think. Its sharper trick is knowing when the easy way to ask produces the wrong answer.
FM3 Research and the expensive difference between liking and voting
A public can love your mission and still reject your tax. FM3 Research makes a business of finding that gap before a campaign has to.
Wonder for Good and the art of changing a conflicted mind
The communications firm starts where an argument gets stuck: inside the audience’s own doubts. Its work shows why a hopeful story, a familiar face, and a better question can matter more than another talking point.
Rincon Strategies knows who gets a vote
A California public affairs firm turns water worries, housing proposals and election arithmetic into campaigns. Its newest tool watches the paperwork; its oldest advantage is knowing the people.
Ojiva Consultores knows a campaign is only as good as its next move
The Mexican consultancy brings audience research, creative production and daily campaign operations under one roof. Its real subject is the distance between knowing what to say and getting it said.
Goodwin Simon studies the argument inside your head
The public opinion firm helps campaigns and causes understand why people hesitate. Its research follows the emotional friction between agreeing with an idea and acting on it.