public-health-marketing
(5)
The Message Was Fine. The Channel Was Wrong.
KAT & Company found an overlooked place for public-health marketing: the minutes when people are already waiting, watching, and willing to listen. Its advantage is not simply making the message - it is owning the last mile.
The Agency That Put a Face on a Seat Belt
Penna Powers has spent four decades selling the least glamorous product in advertising: a better decision. Its trick is to make the sensible choice feel like the interesting one.
Level Mpls Found Its Edge in the Work Nobody Can Explain Quickly
A Minneapolis agency built a specialty out of the awkward brief: health warnings, fair-lending programs, workforce shortages and public services. Its trick is to make the complicated feel personal - then count what people do next.
GKV - The Agency That Learned to Win With Less
A Baltimore agency built its identity around the underdog. The revealing part is not the slogan - it is what happened when a $14 million public-health budget shrank to $1.3 million and the work still had to work.
Fraser Communications Wants You to Change Your Mind
A psychologist’s Los Angeles ad agency turns audience research into campaigns about vaping, parenting and public health. Its most revealing work starts with a question: what is stopping people from acting?