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Health · Marketplace · Consumer
RealSelf asks the question beauty ads avoid: was it worth it?
A $1,500 laser-treatment brochure helped inspire a marketplace for cosmetic-procedure research. Two decades later, RealSelf is still negotiating the delicate business of selling visibility while earning trust.
realself · medical-aestheticsRead →
Saas · Enterprise · Marketplace
ServiceChannel and the expensive art of sending the wrong truck
A repair ticket looks like a small administrative chore. Across thousands of stores, it becomes a test of who knows what, who gets paid, and whether the same problem returns next Tuesday.
facilities-management · work-order-managementRead →
Health · Marketplace · Enterprise
Aligned Marketplace's $31 Million Bet: Pay Doctors to Keep Workers Out of the Hospital
The New York startup bundles 3,000-plus independent clinics into one employer benefit. Its wager is simple, expensive and now measurable: better primary care can prevent the hospital bill before it arrives.
advanced-primary-care · direct-primary-careRead →