The owner of Premier Protein turned a sports-nutrition staple into something you grab on the way out. Its next test is making the economics as dependable as the habit.
A nutrition company built on personal relationships is buying its way into personalized supplements. The hard part is making the economics as persuasive as the pitch.
A formula made for one girl became a business built around medical nutrition. After a retreat from retail, Kate Farms is returning to the shelf with Danone behind it and a much bigger brief.