
A psychology PhD needed better research participants. Ekaterina (Katia) Damer helped build Prolific, then turned her attention to who was still missing from the sample.
He built Prolific to help researchers find people they could trust. Now Phelim Bradley is taking the same problem into AI, where the identity of the person behind an answer matters more than ever.
From cable advertising to consulting and capital, Brad Benbow kept widening the work. His story runs through longtime colleagues, a book about belief and buying, and a family’s open door in Indiana.