A 185-year-old Swedish name, twelve camera bodies still sitting in the lunar dust, and a $7,399 flagship. How Hasselblad turned a tiny, expensive niche into a brand that outlives its owners.
A small crew of memory-card veterans built a business around an expensive truth: cameras get the glory, but storage gets blamed when the moment disappears. Their edge is not one heroic speed number - it is control of the whole trip from shutter to edit bay.
Everyone knows the red logo from the camera strap. Almost nobody knows Canon also builds hospital scanners, factory-floor optics, and chip-making machines - and files more U.S. patents than almost anyone. Here is the whole company behind the shutter.