product-testing
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Robin Liss Spent Her First Act Judging Gadgets. Then She Built One.
She taught herself HTML in middle school, sold a product-testing network to USA Today, and came back for a harder assignment: putting dinner on autopilot without taking the pleasure out of eating.
The Company That Got Rich Selling You Peace of Mind for a $1,000 Phone
How a garage-built waterproof box became a $924 million bet that gravity always wins - and that you'll pay to lose gracefully.
Consumer Reports
For 90 years, Consumer Reports has bought the products, broken the appliances and challenged the fine print. Now the nonprofit is teaching AI to give advice without selling the shopper.
Dana Kim
Dana Kim is the co-founder and CEO of Highlight, a New York-based product intelligence platform that modernizes in-home product testing for consumer brands. A former qualitative market researcher who spent years collecting insights the slow way - standing in stores with paper surveys for brands like Coca-Cola and Nike - she went to Wharton for an MBA, met co-founder Ethan Kellough, and built a technology-driven alternative that pairs a proprietary consumer community with logistics automation and AI analytics. Founded in 2020, Highlight has raised more than $30 million and works with brands including Nestle, Procter & Gamble and Mondelez. Kim has been named to GreenBook's 2022 Future List and Inc.'s 2024 Female Founders 250 list.