product-protection
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Joe Moss and the Business of What Happens Next
The Extend co-founder has spent two decades designing for the awkward moment after a transaction, when trust stops being a slogan and becomes a product decision.
Michael Darmousseh Builds for the Day Software Becomes Disposable
The Extend co-founder has spent his career turning awkward paperwork into quiet infrastructure. His favorite milestone may be the moment a system can be retired.
Rohan Shah and the Expensive Little Moment After Checkout
A failed first startup taught Rohan Shah to study the machinery of large companies. Then a fantasy-football joke became Extend, a serious bet on everything retailers used to neglect after the sale.
Woodrow Levin
Woodrow 'Woody' Levin is the founder and CEO of Extend, a San Francisco company that built an API-first platform letting online merchants offer extended warranties, product protection, shipping protection and post-purchase solutions. Often described as 'AppleCare for everything else,' Extend raised a $260M Series C led by SoftBank's Vision Fund 2 in 2021 at a valuation above $1.6 billion. A serial entrepreneur, Levin previously founded BringIt (acquired by International Game Technology), Estate Assist (acquired by DocuSign, where he became VP of Growth), and the crypto asset fund 3.0 Capital. He also sits on the board of DraftKings.
Chinedu Eleanya
Chinedu Eleanya is the founder and CEO of Mulberry, a New York based product protection platform that lets online retailers and direct-to-consumer brands offer affordable extended warranties at checkout. Born in Nigeria and raised in New Jersey after his father won a US visa lottery, he started a used-laptop export business from his Cornell dorm, co-founded the lease-to-own company Katapult in 2011, and launched Mulberry in 2018. A Forbes 30 Under 30 honoree, he has raised more than $37 million to build a consumer-first alternative to the legacy warranty industry.