product-launch
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Giselle Bisson
Giselle 'Gigi' Bisson is a Silicon Valley go-to-market and narrative strategist who has spent roughly four decades turning breakthrough technology into stories people trust. Trained as a technology journalist at InfoWorld, she moved into product marketing and PR, working on launches at HP, Adobe, Apple, Sun, Citrix and others, and helping take companies through a NASDAQ IPO and acquisitions by Google, Intel and McAfee. She is a partner at Chain Reaction PR, the first female mentor at Founder Institute Silicon Valley where she has guided more than 100 founders, and a writer who publishes on Medium and Substack under the Visibility Shift banner.
ProductWind
ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.
The Agent Factory: How Pallet Forge Turned Six Months Into Six Weeks
On May 14, 2026, logistics AI company Pallet launched Pallet Forge, an 'agent factory' that compresses the build-and-deploy cycle for production-grade logistics AI agents from roughly six months to six weeks. Authored by co-founder and CEO Sushanth Raman, the announcement frames Forge as Pallet's answer to the industry's pilot-to-production gap — citing the MIT finding that only 5% of enterprise GenAI pilots generate measurable P&L impact. Forge works by connecting to a customer's systems (TMS, WMS, ERP, EDI, email, and legacy AS400), encoding operational rules and carrier preferences inferred from historical data instead of hand-written SOPs, and running thousands of simulations to tune agent accuracy automatically. Early proof points include Everest Transportation running on 20,000+ customer-specific encoded memories and Eassons Transport Group hitting 98% touchless processing after going live in 40 days — with subsequent customers onboarded in as little as 48 hours.
Sharon Chang
Sharon Chang is an Operating Partner at Andreessen Horowitz (a16z), where she manages fund and deal operations across the Venture, Seed, and speedrun funds. A seasoned operator with over 15 years in product marketing and product management, she previously led marketing at Rockmelt (acquired by Yahoo), directed Yahoo's Digital Magazines initiative, and honed her craft at Opsware and NEC. At a16z she's published definitive playbooks on product marketing and co-hosted podcasts with Ben Horowitz. Beyond the portfolio, she chairs the board of trustees at Woodland School in Portola Valley, runs half marathons, and is deeply rooted in the Bay Area community.