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RHMM and the art of arriving before the launch
Shire had a new eye drug and a small ophthalmics team. RHMM helped prepare the professional audience - a revealing assignment for a company built around science, relationships, and getting the work done.
ProductWind
ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.