product-authentication
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The Grand Rapids Company That Puts a Radio Inside Your Pill Bottle Cap
How a vertically integrated RFID factory in Michigan built a business on a simple bet: that the smartest part of a medicine bottle should be the cap.
Ennoventure, Inc.
Ennoventure is a deep-tech brand protection company that embeds invisible, cryptographic signatures directly into ordinary product packaging artwork. Using AI and cryptography, the signatures print with existing equipment - no new labels, materials, or hardware - and can be verified in about a second with an ordinary smartphone camera. Founded in 2018 by MIT Sloan alumnus Padmakumar Nair and technologist Shalini Nair, the company gives brands a scalable SaaS platform to authenticate products, detect grey-market diversion, monitor online marketplaces for counterfeits, and engage consumers, protecting global names such as Nestle and Unilever across pharma, FMCG, automotive, and more.
DUST Identity
DUST Identity authenticates physical objects with a thin coat of engineered diamond dust. Each randomly oriented constellation of microscopic diamonds forms a fingerprint that cannot be copied, and that fingerprint is bound to a tamper-evident digital record. The result is an unbroken chain of trust from raw material to final delivery, used across aerospace, defense, electronics, luxury goods, and sports memorabilia.
EON
EON is a New York-based enterprise software company building the Digital ID layer for physical products. Through its EON Product Cloud platform, brands give each item a unique, traceable digital identity - accessed via QR code, NFC chip or RFID tag - that follows the product across its full lifecycle, powering resale, repair, authentication, customer engagement and compliance with the EU's upcoming Digital Product Passport regulation. Founded in 2017 by Natasha Franck, EON authored the open CircularID Protocol and works with brands including Coach, Chloe, H&M, Mulberry and Target.